The Fly&I symbol, a simple housefly, is one of the most common insects on earth. Yet flies are the most accomplished fliers on the planet in terms of aerodynamics. Their wings beat 200 times per second, meaning that their flying capacity far exceeds that of any other insect or bird. The light reflected from the eye of a fly can form a rainbow. You can't always judge something based on its appearance.
So, here at Fly&I, we promote equality amongst everyone. We also promote passion. Passion is one of the most important things in life, whoever you are, and yet is one of the most underestimated emotions there is. By the time most of us reach the age to think about what to do with our lives seriously, we have already been misled about the idea of loving what we do.
Fly&I is simply the natural progression of a collective doing what we love. Everything that is Fly&I is a product of passion. There is no design in our galleries or that isn't thought out, sweated over, rethought, retouched, and finally branded Fly&I.
The name Fly&I itself is based on an individual's journey to achieve their maximum potential in their life, always maintaining their originality. The Rastafarian religion uses the term "I and I" in place of "you and me", as a reference to the equality of all people. The "I and I" also marks the distinction between the body and the spirit, and so refers to all of one's being. These philosophies are at the heart of the Fly&I label.
So, here at Fly&I, we promote equality amongst everyone. We also promote passion. Passion is one of the most important things in life, whoever you are, and yet is one of the most underestimated emotions there is. By the time most of us reach the age to think about what to do with our lives seriously, we have already been misled about the idea of loving what we do.
Fly&I is simply the natural progression of a collective doing what we love. Everything that is Fly&I is a product of passion. There is no design in our galleries or that isn't thought out, sweated over, rethought, retouched, and finally branded Fly&I.
The name Fly&I itself is based on an individual's journey to achieve their maximum potential in their life, always maintaining their originality. The Rastafarian religion uses the term "I and I" in place of "you and me", as a reference to the equality of all people. The "I and I" also marks the distinction between the body and the spirit, and so refers to all of one's being. These philosophies are at the heart of the Fly&I label.